Annie’s soul is so soothing and just encourages us to think of things differently’ – Holly Tucker, MBE

Hello, I’m Annie.

I’ve been a freelance journalist for over 15 years, writing for the Guardian, Red, Stylist, Telegraph etc, and I’ve had three books published (more on that below). Plus, I’m a Sunday Times-bestselling ghostwriter for celebrities and I write poetry that goes viral on Instagram.

So writing is my thing.

But alongside writing, I’ve launched digital magazines and businesses that have boomed. Reaching 100,000 views a month; bringing in six figures a year. So I ‘get’ the online writing and business world and love sharing what I know.

Want to read more about my Substack and what you’ll get from it? Head here.

If you’d like to read more about my journalism, books, poetry and coaching, here it is…


As a journalist, I've written for the Guardian, the Observer, Forbes, Grazia, Red Magazine, Stylist, Metro, the Telegraph, the Independent, the Evening Standard, Refinery29, You Magazine, Women's Health, iNews and more.

And I've been interviewed on BBC Woman's Hour, on a panel at Stylist Live, on the Sunday Times Style Secrets of the Side Hustle podcast, on Gaby Roslin's BBC Radio London show, The Jeremy Vine Show and for the Independent.

My non-fiction books

I’ve had three non-fiction books published. I was the ghostwriter for a fourth and fifth, plus there’s a sixth in the pipeline, as well as a new non-fiction book.

My latest book - Raise Your SQ: How the power of spiritual intelligence can change your life in seven days (Radar, 2023) - is full of tips, rituals, spiritual practices and coaching exercises that will help you to improve your life. I share my own spiritual journey, and interview leading figures to ask about theirs.

Raise your SQ is ushering in a new era where business is done on different terms, meeting needs from diverse cultures on what purpose at work means to them’ – Sharmadean Reid MBE, founder of The Stack World

Before that, I wrote Shy: How being quiet can lead to success (4th Estate, 2021). This book - part-memoir, part research - reframes shyness as an attribute, rather than a flaw that needs fixing. It has helped thousands of people to embrace this personality trait.

My first book - The Freelance Mum: a flexible guide for better work-life balance (4th Estate, 2019) - is a guide to setting up as a freelancer after having a baby. Again, it's part-memoir, and is packed with tips for setting up as a freelancer/small business owner.

There is something undeniably persuasive about Annie’s passion for getting women to trust their intuition and explore their curiosities’ – Wylde Moon


I'm a poet, as well. Two of my poems have gone viral - 'I've just had a baby' and 'what I want', after being shared by thousands of women around the world, including Paloma Faith - who wrote: “this is exactly how I feel” - and Busy Philipps.

I turned them into prints and books, which sold globally - across Europe, the US, Australia, Canada.


I’m also a trained and experienced life coach and on the coaching side of my career, I’ve been featured in Psychologies, the Independent, Women’s Health, Femail and Forbes, as well as dozens of podcasts.

I run an online course and coaching business, and I love teaching other women how to launch and grow their own businesses/creative practice.

Behind the career…

I was born and raised in north London, have lived in Somerset (twice) and Liverpool, Brighton and east London, and I’ve travelled the world.

But now I’m back in north London with my husband (part-time) and our three children (full-time).

I play the piano, guitar and handpan and compose my own music.

You can find me on Instagram: @annieridout and (very occasionally) Twitter: @annieridout.

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Personal essays, self-development exercises and business tips that will get you thinking and doing. A bestselling Substack, ‘featured publication’ and global top 20 in Philosophy. From Annie Ridout (author, journalist, poet, coach and entrepreneur).


I'm a non-fiction author, a journalist for nationals and women's magazines, a sometimes-viral poet, a Sunday Times-bestselling ghostwriter and an online entrepreneur. Plus, I coach women looking to do any of the above.