Archive - Annie Ridout

The art of surrendering.

That is: giving up on your dreams, turning away and then noticing that they have, miraculously, started to come true.

May 16 •

There's something you don’t know about me.

I’m greedy and I’m lazy and there's nothing I can do about it. (Except pull on a mask to hide it, which is exactly what I do.)

May 14 •

That woman you're jealous of?

She's going to help you work out what you want.

May 12 •

0 people signed up to my course

I am in the middle of a failure. Here's why it happened, what it's teaching me and what I'm doing about it.

May 9 •

I want to take a sabbatical.

What would happen if I paused everything and did exactly that?

May 5 •

What if a launch felt exciting?

Whether it's a book launch, a course launch, or a new product/service you're telling people about: it can feel stressful or it can feel exciting. I'm…

May 2 •

April 2025

Why people will pay for your Substack

And why it's more seductive to readers than national newspapers, websites and magazines.

Apr 29 •

I need cancel my course. It isn't good enough

This is what doubt tells me at the crucial moment, just before a course begins. But doubt is often wrong and the course must go on.

Apr 25 •

I'm bored of Substack.

Here's why, and what I'm planning next...

Apr 21 •

40 things before I turn 40

Why be realistic when you can be ridiculous?

Apr 14 •

Cooling the heat of my thoughts.

Apr 12 •

I'm speaking a new love language

The love language of 'self'.

Apr 7 •

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