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Love this Annie! I’m always a little bit too generous with what I give my clients in terms of time and value for money … but I’d so much rather be that way than stingy, there’s a balance of course as you say like not constantly giving things away for free but there are so many ways to give abundantly and still have a business. So nice to hear this message as a change from the mainstream narrative.

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There was definitely a message of 'give less, take more' a few years back but it backfired. People realised they wanted value, rather than to be shafted. Slow and sustainable growth is the way... and staying close to your customers/clients/community, in the process xx

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Jun 26Liked by Annie Ridout

Love this Annie. I know I will sign up to one of your courses soon - for the content but also your generosity of spirit (and time) & genuine authenticity (I knows it’s a horrible word so sorry - but true). Your duping story would have really upset me. I’ve had similar. Once I signed up to a hugely expensive year long (self paced) writing course which included some mentoring etc but a month in, I had hardly got past the first module when a horrible life event occurred which meant I knew continuing with the course would be impossible. I emailed the ceo to explain and asked whether it would be at all possible to just have the first part of the course (they do sell them in chunks as well) and have a refund for the rest. I knew from discussions with them that they could verify what I’d accessed from the backend so it wouldn’t be a case of me using and abusing the system but they were adamant that they couldn’t budge and my circumstances were akin to buyers remorse (they weren’t). I was so cross I couldn’t bring myself to look at the course later in the year as all I would be seeing was a mountain to climb that I wouldn’t be able to reach. It left a bad taste - but also a fear of signing up to expensive courses (despite some of course being effective / worth it). Anyway, thanks for changing the climate - it’s very welcome :)

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Thank you, Anna. It's such a shame when you're made to feel bad, as the customer. There could have been a way for them to show compassion and kindness, even if it wasn't a refund. It's in the language and acknowledgement of what you were going through. But they didn't do that and so they lost you as a customer (as well as anyone who knows you and knows what happened). Ax

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