Give more than people expect

About the time I was duped into signing up to a very expensive marketing programme and what it taught me about keeping customers happy.

Back in the pandemic, I was running my online course business and with lots of money flowing in, I was able to invest in picking up new ‘online business’ skills.

I’d previously worked as a copywriter for a tech company, so I knew how marketing worked in general. I understood the power of words, and messaging.

And I’d grown an online content platform to re…