13 Comments

Oh, this is so interesting. I've printed the list to go over later but one that jumps out for me immediately is 'ease'

If something isn't easeful, then I know I'll instinctively resist it.

I'm looking forward to musing more on this later.

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How timely! I'm running a session for PlusX Innovation tomorrow on 'building a business aligned with your values' and I plan on turning some of the content into an SS article. Watch this space! I find it all fascinating, there is so much to it when you start looking into the various theories and methods. I think you're right though, it has to be aligned with both your personal *and* business values otherwise, it's never going to be sustainable. I realised only recently that one of the biggest blockers I have experienced lately is because one of the businesses I run is no longer aligned with my highest priority value and so some big changes are coming! I already feel lighter!

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Apr 22Liked by Annie Ridout

I do this at the start of every year for my businesses and personally. Ensuring my goals are aligning to them and all my marketing messaging for the business side. 👏🏼

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What a brilliant reminder! Im going to grab my note book and see if my values come thru easily and clearly. Ive got a feeling that im not as clear as i think i am. Thanks so much for this prompt!

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I love doing this exercise and you’ve explained it so well. I regularly repeat it for my personal life and have gone through it for the brand I work on, it’s a great way to refocus. I’m currently writing a piece for my Substack on how I find myself when feeling lost and this is a big part of it. I hope you don’t mind me linking to this article to share how well you explain it?

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