Annie Ridout

Annie Ridout

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Annie Ridout
Annie Ridout
What if a launch felt exciting?
Business

What if a launch felt exciting?

Whether it's a book launch, a course launch, or a new product/service you're telling people about: it can feel stressful or it can feel exciting. I'm now opting for the latter.

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Annie Ridout
May 02, 2025
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Annie Ridout
What if a launch felt exciting?
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When I got my first book deal, I was extremely excited. I went up The News Building to the 4th Estate offices to sign my contract with a view over London. It felt swanky and I felt special.

The process of writing the book was quite wonderful, too. I had a three-year-old in nursery and one-year-old at home, so I found a childminder to look after my younge…

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