The secret to monetising your Substack

With Substack, we're seeing an opportunity to write freely, about a subject you know well or would like to explore, and to be paid monthly. But what emails will people readily pay for? Well, these...

I wrote an article on how to start and grow your own Substack and got a bunch of people signing up, because they wanted to learn how to do this. The comments were kicking off with questions people were desperate to find answers to.

And I answered every single one.

This is what I love about Substack: you write an article and then have conversations within the comment section about what you’ve written. People bring their own stance - or ideas - and also ask you more questions.

The comment section - available to paid subscribers - is like a Q&A after a live talk. Except there’s no time limit. You can keep coming back and asking more questions. And it’s all online, so very shy-people-friendly.

As I’ve read and answered all the questions under the article, and the emails people have sent, and the comments on Instagram under the post I wrote about the Substack article, I’ve realised there is a very simple formula to making money on Substack…

How to guarantee people will pay for your Substack