The dreaded plateau on Substack

Is it time to try something new? Leave the platform? Or really get stuck in?

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I told you about the time I lost 31 paid Substack subscribers over a short space of time and how I felt like a proper failure but then, decided to make a change.

It was fun, making the change, but it didn’t work.

Well, maybe it did a bit, as the paid subscribers went up slightly, and then down a bit, and then plateaued (rather than continuously dropping).

But I soon realised that a name-change doesn’t save a Substack.

Something else does.

And I committed to that something else and it started to grow again.

How to navigate plateaus on Substack