Substack is a clever platform

But there's one issue that I've been trying to get my head around. Now, I think I've worked it out.

Substack is a clever platform. It has the algorithm of a social media website, like Instagram, sending new readers your way, but those who like your writing can subscribe, which means you’re growing a mailing list rather than just a following.

(One you can download at any time and take elsewhere.)

An online following, or community, helps us to get our wor…