New ways to grow your paid subscribers on Substack
I've been picking up some new tricks. Here they are...
When I started my Substack back in March, I didn’t really have a plan-of-action. I committed to publishing one essay a week but other than that, I had an open mind.
Obviously I loved the idea of growing a massive community and managing to monetise it so that I could live entirely off these weekly essays.
But I was pretty realistic about it all. And I was also just really pleased that I no longer had to pay Mailchimp a monthly fee to host my mailing list.
Also, I was really into the idea of having a good writing routine. I’ve always loved the newsletter side of running a business, and that’s because - well, I’m a writer.
The idea that you could potentially be paid to write those newsletters was a little bit mind-blowingly-magical.
I’d sold online courses via my newsletters but I hadn’t sold the actual words and ideas contained in the email as the product.
So I put out that first newsletter and I was amazed when a subscriber pledged their support, if I decided to monetise it.
Only one. But I only needed one to give me the confidence to try out the paywall.
And once I started adding the paywall, people started paying to read the emails.
I’ve noticed that there are certain strategies that will help you to increase your paid subscribers. Here they are…
Keep reading with a 7-day free trial
Subscribe to Annie Ridout to keep reading this post and get 7 days of free access to the full post archives.