Like most writers, I just want to write. I don’t want to think about earning a living from it or doing any kind of marketing. The only thing I like doing, other than writing, is teaching and coaching. This is how I connect with other people, through my work.
I teach, I coach and I like to be taught and coached.
So, I designed ‘The Creative Way’ business model so that I wouldn’t have to do complicated product launches or set up automated funnels. All my coaching clients - I currently have five - arrived in my life through the creative writing I share online.
Poetry. Essays.
This keeps my focus on the writing and the income naturally follows. Sometimes it needs a little nudge. I might remind people that I have a writers’ membership they might like to join, for instance, but the days of the hard sell are done.
Substack
Writing on Substack has helped me to become the writer that I want to become. In that I can write whatever I want, whenever I want - and I am paid. The writing itself is the ‘product’ and the marketing. The paywall is the price tag.
I used to supplement my writing through launching courses and I’m not completely shelving that but over the past month, since launching my third Substack, I’ve realised that I actually want to make Substack my full-time career. And I’m not far off.
However, I’ve approached it in a slightly unconventional way, a different way to others, and I believe this is making it more financially successful but also, importantly, better for my communities and better for me in terms of sticking with it.
