How hype makes you sell out
and selling out gets you hype.
A new bakery has opened in north London and every single weekend, they sell out of pastries within an hour.
It’s called Astrid, after the owner.
Astrid started out making breakfast boxes full of delicious and pretty pastries during the pandemic and shared photos of them on Instagram.
She then decided to make her childhood dream of having her own bakery com…
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