Getting 100 paid subscribers on Substack

The first paid subscriber feels like a moment. The first 100 paid subscribers makes you a 'bestseller' with a little tick next to your name and means a neat monthly income. Here's how to do it.

Last week, I wrote about adding the paywall into your posts on Substack. There isn’t one way that works for everyone - rather, it’s about thinking about your readers and getting creative.

Does it work to paywall everything, because it’s ‘high value’ content?

Would it be better to ask people to contribute if they can?

Should you go in low? (£3.50/month; just under $5/month) or higher - treat it like an exclusive membership?

One thing we all need to keep in mind is that people are becoming increasingly careful about subscriptions. If it doesn’t add something to their life/career, they will stop paying.

So, how do you get your first paid subscribers, encourage them to stay, and build to 100 paid subscribers (and beyond) so that you become a Substack bestseller?

Getting 100 paid subscribers on Substack